Source: Solopreneur — AI Social Media Automation: How to Post Daily Content 100% on Autopilot!
He Built a 7-Step Automation to Post on Social Media. Buffer Does It With One Click.
Solopreneur's video shows how to build a fully automated social media pipeline using Make.com — pulling RSS feeds, generating post copy with ChatGPT, creating images with DALL-E, and posting to Facebook, Instagram, and X. The workflow touches 7 different services and requires API keys for each one. Buffer does the same thing from a single dashboard, generates content with built-in AI, and doesn't need you to wire up a single API connection.
The Rube Goldberg Machine
Here's the pipeline: RSS.app monitors a news feed, triggers Make.com, which calls Perplexity API for research, sends that to ChatGPT API for post copy, generates an image with DALL-E, then posts to three separate social platforms via their APIs. Seven services. Seven potential failure points. Seven sets of API credentials to manage.
When One Node Breaks
The video shows everything working perfectly. Real life is different. When Perplexity's API rate-limits you, the whole chain stops. When DALL-E generates a weird image, it posts anyway because there's no review step. When Instagram's API changes (and it does, regularly), you're debugging Make.com nodes instead of creating content.
The One-Dashboard Alternative
Buffer generates post copy with built-in AI, schedules across all major platforms, and includes analytics — all from one interface. No API keys. No Make.com. No debugging node connections at midnight. Their AI assistant understands platform-specific best practices, so your LinkedIn post doesn't read like your Instagram caption.
Taplio specializes in LinkedIn specifically. If that's your primary platform, Taplio generates content based on your niche, schedules posts for optimal engagement times, and provides analytics that actually help you improve. It's what the Make.com LinkedIn node wishes it could be.
Bardeen AI automates the content repurposing angle. See an article you want to share? Bardeen can summarize it, adapt it for each platform, and queue it — all from your browser without switching to a separate automation tool.
The Math
Make.com Pro ($16/mo) + RSS.app ($9/mo) + Perplexity API (~$5/mo) + OpenAI API (~$10/mo) + DALL-E credits (~$5/mo) = ~$45/month plus hours of setup and maintenance. Buffer Pro is $6/month per channel with AI included. Sometimes the boring solution is the right one.
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